Our Story

GBS Enterprises (aka: Genie B’s Specialties) was founded in 1986 as a specialty sheet producer to the trucking industry. Through the course of the years the company has been involved in many aspects of the textiles industry and continues to thrive in that area.

In 1991 the company began servicing the meat packing industry with government approved garments like aprons and freezer jackets when a supply chain interruption developed due to the Gulf War.

The company launched its national sheet fulfillment program in 1994. This program has grown into one of the best mattress industry fulfillment programs of premium sheets and bed packs available today. GBS Enterprises entered the point-of-purchase arena in the mid-90’s offering custom pillow shams, bed runners, etc. to retailers and continues to be a competitive force in this market today.

In 2002 the company entered the mattress protection market and quickly became an industry leader in merchandising, service quality and vertical manufacturing. Today GBS Enterprises is a top tier player, servicing many of the top 100 retailers.

Since 2003 GBS has partnered with a high profile direct mail catalog company for a “Back to School” line of bedding products for college students. GBS has supplied product and handled fulfillment for this high volume “Back to School” line that includes comforters, sheets and pillows.

In 2009 GBS once again expanded their service and products.

GBS now offers effective eco-friendly furniture care products packaged with an honest and transparent furniture warranty.

GBS Limited Liability Warranty and product proudly maintain an “A” rated underwriting approval.

From 1993 until 2011, over a decade, Michael Svoboda was the key owner and Chief Executive Officer. In February 2006, David Powers took an equity position and now serves as President of the company.

In 2011 Svoboda recruited former Equifax, Global Payments and HIG Capital Partners executive Jeff McWey as Company CEO and equity partner. McWey, a longtime warranty industry executive, has been instrumental in the building and development of the Furniture Warranty Services division and will lead GBS through the next phase of development focusing the company on expansion.


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